We as a nation face several socio-economic challenges with varying levels of urgency. Redressing them would require the collective of professionals (read working population) that manage the affairs of this nation to deliver well -- and substantially. Individuals manage the affairs of the nation through their professions (read work). It is important for the professional therefore, to be aware of the potential their profession embodies, understand the interdependencies with and within the eco-system and the possibilities that it has to offer. Such awareness and understanding coupled with a desire to excel can drive a very potent sense of purpose which could make possible substantial achievements for the individual and others.

It is imperative therefore that the individual, in their formative years, be engaged with the appropriate insights that can build their awareness, understanding and motivation. It is this purpose that created JA India and now underpins its efforts and initiatives.